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Cosmetics and Personal Care Industry

Divnova offers various pigments and additives for application in the Cosmetic and Personal Care Industry, particularly a vast range of Pearlescent Pigments, Cellulosic Ethers and Poly-Vinyl-Pyrrolidone (PVP).

The primary areas of applications are:

  • Decorative Cosmetics
    • Lipsticks
    • Eye shadow
    • Mascara
    • Powders
  • Personal-care Products
    • Creams and lotions
    • Shampoos
    • Hair gel and mousse
    • Tooth-pastes
  • Special Effect Products
    • Theatre make-up
    • coloured hair spray

Some of the most well-known brands in the cosmetic industry are currently using our products.

Pearlescent Pigments

The Novearl SFXTM brand of pearlescent pigments is known for their bright pearlescent lustre, safety and non-toxicity, high temperature resistance, excellent chemical stability and light resistance.

The pearlescent pigments in the Novearl SFXTM product line represent a new generation of high-quality pearlescent effect pigments for use in decorative cosmetic and personal-care products. Based on natural mica, these pearlescent pigments open up an endless variety of visual effects that catch the eye and lend an attractive and uniquely elegant appearance to any cosmetic product.

The Novearl SFXTM product line offers a wide range of particulate sizes, 5 – 500 microns, producing a variety of appearances from smooth to glittery:

  • 1000 Series (Silver-White)
  • 2000 Series (Interference Series)
  • 3000 Series (Golden Series)
  • 4000 Series (Metal Series)
  • 5000 Series (Dyeing Series)
  • 6000 Series (Weather-Resistance Series)
  • 7000 Series (Polychrome Series)
  • 8000 Series (High-Performance Multi-colour Series)
  • 9000 Series (High-Performance Black pearl Series)
  • Crystal Series
  • Intense sparkle series

The Novearl SFXTM series of products are well known for their quality amongst other benefits:

  • Non toxic
  • Excellent properties in weather, thermal and light resistance
  • Acid and alkali resistant
  • Easy dispersion
  • Fine particle size facilitating ease of use

Sophisticated modern equipments provide guarantee for the improvement and stability of product quality, including mica grinding, optical colour analysis, and particle size analysis.


Cellulose Ethers

CennloseTM cellulose ethers are water-soluble polymers derived from cellulose, the most abundant naturally available polymer. Cellulose unlike any other types of natural polymers, such as starch and gums, fails to dissolve in water. CennloseTM cellulose ethers when dissolved in water, offers a variety of functions such as thickening, surface activity, protective colloid, water retention, shape retention, etc. These functions can be used in a wide variety of industries.

Divnova offers the following range of cellulose ethers under the CennloseTM brand specifically for the Cosmetics and Personal Care Industry:

Cellulose Ethers Divnova CennloseTM Series Viscosity Range (mPa.s)
Methyl Cellulose (MC) CennloseTM MC
Methyl Hydroxyethyl Cellulose (MHEC)
Hydroxypropyl Methyl Cellulose (HHPC) CennloseTM HHPC

MC, MHEC and HPMC have good skin and mucous membrane compatibility. They have been used for many years in cosmetic preparations with no known risks. CennloseTM products perform important functions in cosmetics and oral care products:

  • As a base material for denture fixatives they help ensure that dentures fit comfortably.
  • As a stabilizer in ointments, creams and toothpaste they provide for the right consistency.
  • They are in fact hydrocolloids that can perform all kinds of tasks – they can thicken, stabilize, emulsify, form films and bind water.

Apart from the thickening and stabilizing properties of CennloseTM range of cellulose ethers, their ability to control the rheology in the end products is a particularly valued quality. Our product range allow for matching the desired elasticity with the required cellulose ether viscosity. CennloseTM also provide very high adhesive strength and long-duration effectiveness among other product advantages:

  • Thixotropy
  • Flow point
  • Standing strength
  • Gloss effect
  • Stability in formulations with low water content
  • Salt compatibility

The processes applied for manufacturing CennloseTM make this precision-matching possible, which is why our brand of cellulosic products are in abundant use in cosmetic and pharmaceutical products.

On account of their high purity and physiological harmlessness, CennloseTM comply with the regulatory safety requirements relating to cosmetics.


Poly-Vinyl-Pyrrolidone (PVP)

KammiskolTM is a high molecular weight, water-soluble Poly-Viny-Pyrrolidone (PVP). The polymer has been developed using state-of-the-art technology and offers a broad range of applications. The versatility of the PVPs is due to spectrum of molecular weights that provide different benefits. The unique setting properties are correlated to the molecular weights which allows for broad range of selection choices for specific applications.

Our product is soluble in water, and compatible with almost all anionic, cationic, and other non-ionic cosmetic polymers. They are compatible with different thickeners and polyacrylates for gel-type applications. All our product grades are ideal for use in water-based applications where a high degree of clarity is required in the finished products like gels.

KammiskolTM has been used in several applications in cosmetic and personal care. It is used for firm-forming agent, viscosity-enhancing agent, lubricator and adhesive. PVPs are key ingredients in hair-spray’s, mousse, gels lotions and solutions. They are convenience assistants in skin-care products, hair-drying reagents, shampoos, eye-make, lipsticks, deodorants, etc.

Some of the primary properties of KammiskolTM are:

  • Film-forming reagent
  • Good coating agent
  • Hygroscopic when dry
  • Thickeners
  • Emulsifiers
  • Lubricants
  • Binders

Our products are carefully manufactured to provide high quality and cost efficiency.top



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